Dwayne Spradlin, president and chief executive of InnoCentive, said in an interview that the company had solved 250 challenges, for prizes typically in the $10,000 to $25,000 range. According to the Web site (http://www.innocentive.com/), the achievements include a compound for skin tanning, a method of preventing snack chip breakage and a mini-extruder in brick-making.Defenders of globalization in the US point to the country's lead in innovation. But what if global companies realize they can outsource problem-solving?
On the other hand, more often than not the real challenge is identifying the right problem to solve in the first place. In my experience, few big organizations have a clue as to what problems they really should be solving.